Tips to Improve Website Traffic

You’ve got a great website. Now you need visitors. It’s an age old question:

How do I get more traffic to my website?

Google still dominates the global search market in 2024, with a massive 81.95% share (source) but while Search Engine Optimisation is a key strategy for any website there are other means of driving up those visitor analytics.

We work across a range of industries, creating websites for business, bands and brands. Recent projects have included a Shopify store for the band Placebo and WordPress website for a toilet hire company, Griffin Toilets and Tankers. Both very different audiences, requiring different methods to optimise and attract new visitors.

While there is no one quick fix and not all approaches apply to everyone, we take a look at some avenues you may be missing out on and simple tasks that may help get more eyes on your website content.

How to Improve Website Traffic

1. Optimise for Search Engines (SEO):
   • Keyword Research: Identify relevant keywords that your target audience is searching for. Use tools like Google Keyword Planner, Ahrefs, or SEMrush.
   • On-Page SEO: Optimise your title tags, meta descriptions, headers, and content with target keywords. Ensure your site is mobile-friendly and has a fast load time.
   • Content Quality: Produce high-quality, valuable content that addresses the needs and interests of your audience. Regularly update your blog with informative articles, tutorials, and guides.
   • SERP: Pay close attention to your SERPs (Search Engine Results Page) – the page that a search engine returns after a user submits a search query.
2. Content Marketing:
   • Blogging: Consistently publish blog posts that provide value to your readers. Share insights, industry news, and how-to guides.
   • Guest Blogging: Write guest posts for reputable sites in your industry to reach a broader audience and build backlinks to your site.
   • Visual Content: Incorporate videos, infographics, and images to make your content more engaging and shareable.
   • Digital Activations: Create engaging content such as games or Spotify campaigns.
3. Social Media Marketing:
   • Platform Selection: Focus on the social media platforms where your target audience is most active. Use Facebook, Instagram, LinkedIn, Twitter (X), or TikTok as appropriate.
   • Engagement: Actively engage with your followers by responding to comments, sharing user-generated content, and participating in conversations.
   • Ads and Promotions: Run targeted ads and promotions to increase your reach and attract more visitors to your site.
4. Email Marketing:
   • Build an Email List: Offer incentives like free ebooks, discounts, or exclusive content to encourage visitors to subscribe to your newsletter using services such as Mailchimp.
   • Regular Updates: Send regular emails with updates, promotions, and valuable content to keep your audience engaged and drive traffic back to your site.
5. Collaborations and Partnerships:
   • Influencer Marketing: Partner with influencers in your industry to promote your site and content to their followers.
   • Joint Ventures: Collaborate with other businesses or websites on projects, webinars, or content that can drive traffic to both sites.
6. Paid Advertising:
   • Google Ads: Run PPC campaigns to appear in search engine results for specific keywords.
   • Social Media Ads: Utilise Facebook Ads, Instagram Ads, LinkedIn Ads, or Twitter Ads to target specific demographics and interests.
7. Analyse and Optimise:
   • Web Analytics: Use tools like Google Analytics to track your website traffic, user behaviour, and conversion rates. Analyse the data to understand what’s working and what needs improvement.
   • A/B Testing: Test different versions of your landing pages, headlines, and CTAs to see which ones perform better and optimise accordingly.
8. Community Engagement:
   • Forums and Q&A Sites: Participate in forums and Q&A sites like Quora or Reddit related to your industry. Provide valuable insights and include links back to relevant content on your site.
   • Online Communities: Join and actively participate in online communities and groups related to your niche. Share your content and expertise to drive traffic back to your site.
9. Improve User Experience:
   • Website Design: Ensure your website is visually appealing, easy to navigate, and mobile-friendly.
   • Loading Speed: Optimise your site’s loading speed by compressing images, leveraging browser caching, and minimising JavaScript.
10. Local SEO:
    • Google My Business: Optimise your Google My Business listing to improve your visibility in local search results.
    • Local Directories: Ensure your business is listed in local directories and that your NAP (Name, Address, Phone number) information is consistent across all platforms.

Implementing these strategies can help increase your website traffic, improve user engagement, and ultimately drive more conversions.

It’s certainly not a definitive list but if you need help with your website strategy, drop us a line and see how we can help!